After more than a year of it's existence, I just realized that the nvidia titan Xp (notably not GeForce gtx titan Xp) clearly has “GeForce gtx” on the cooler. : r/pcmasterrace
TITAN Xp Graphics Card with Pascal Architecture | NVIDIA GeForce
RTX 2080 vs TITAN Xp Test in 8 Games 4K (i7 8700k) - YouTube
NVIDIA's Titan Xp is the new king of graphics cards | Engadget
Nvidia Titan Xp is the new-new king of graphics cards | TechRadar